WIC & Nutrition Services

The goal of the WIC program is to help pregnant, breastfeeding, and postpartum women, infants, and younger children achieve better health and nutrition.

WIC provides:

• Nutrition Information
• Nutritious foods such as fruits and vegetables, whole wheat/whole grain foods, milk, eggs, juice, cereal, canned or dried beans and peas, peanut butter, and infant formula.
• Breastfeeding information and support services.
• Breast pumps are available to eligible clients.
• Health screening and information about other community services.
• Fresh fruits, vegetables, and herbs are provided in summer through Farmer's Market Nutrition Program.

For more information about WIC Services, call 715-345-5350 option 6. This institution is an equal opportunity provider. To view the non-discrimination statement for WIC click here.

Cost of Services

• WIC services are free of charge to eligible families. Visit the WIC PreScreening Tool Website.
• Breastfeeding support is free to WIC-eligible families.

WIC Clinic Hours

• Mondays
  8 am to 4:30 pm
• Tuesdays
  9 am to 5:30 pm
• Thursdays
  8 am to 4:30 pm

WIC Office Hours

• Wednesdays
  8 am to 4:30 pm

How to Apply

• Complete the WIC Application Form application online and submit it.

Your EWIC Card

Getting Started

Follow the Portage County WIC & Nutrition Services Facebook page for more nutrition and healthy lifestyle information.

Go Online:
Log on to www.ebtedge.com and enter your 16-digit card number

Or Call:
The automated phone line at 1-877-231-3452

Select Your PIN

You must select a 4-digit PIN for your card
Choose a 4-digit number that is easy for you to remember but hard for others to guess.

Food Benefit Availability

• Contact your WIC office if you forget your PIN
• Your PIN will be locked if the wrong PIN was entered 4 times in a row. It will be locked at least until midnight.

Checking your Balance

Look at the remaining food balance printed on your last WIC shopping receipt. Be sure to save your receipt after each shopping trip. OR

• Call eWIC automated phone line at 877-231-3452
• Check your food balance on the eWIC Website
• Ask a cashier or go to the customer service desk at the store where you shop
• Your WIC Office can print a benefit balance for you

Card Replacement

Contact your WIC office if your card is lost, stolen, or damaged.

Approved Food List

• Approved Foods (English) (PDF)
• Approved Foods (Spanish) (PDF)

Shopping With Your eWIC Card

• Read more about shopping with eWIC
• Watch a webinar (please note you must use Google Chrome or Mozilla Firefox to view this video)

Wisconsin MyWIC App

Look for the Wisconsin MyWIC App in the Apple Store or Google Play Store. It is free to download. With the app you can:

• Search WIC Foods
• View Benefit balances
• Find stores
• View WIC messages

The goals of the Wisconsin WIC Farmers Market Nutrition Program (FMNP) are:

To provide WIC participants with checks to purchase locally-grown fresh fruits, vegetables, and herbs at farmer's markets.

To provide WIC participants with nutrition education and the resources to encourage the consumption of fresh fruits, vegetables, and herbs.

To increase the awareness and use of farmer's markets.

The WIC FMNP provides a one-time food benefit per growing season to WIC families. Each family receives checks that are redeemed at local farmer's markets from June through October. Approximately 1,000 Wisconsin farmers currently participate in this program.

Breast milk is considered the best food for the first year of a newborn's life. Research suggests that it can protect from many health issues, including asthma, leukemia, SIDS, and diabetes, as well as benefits for the mother, such as reducing the risk of certain kinds of cancer. WIC is dedicated to ensuring the health of mothers and their children and thus strongly encourages breastfeeding, except when medically advised otherwise. For this reason, mothers in WIC have access to the following services:

• WIC mothers that breastfeed are given information through counseling and educational materials.
• Those that breastfeed may stay on WIC longer than those that do not, as well as receive an enhanced food package.
• Breast pumps, shells, or other nursing supplements are available to help with breastfeeding.

Follow us on Portage County Breastfeeding Coalition Facebook Page.

• Child Passenger Safety
• Infant Safe Sleep First Candle
• Shaken Baby Syndrome
• Poison Control Center- 24-hour emergency information if accidental poisonings or overdoses occur. 800-222-1222
• Post-Partum Depression
• Central Wisconsin Children's Museum
• Health First Network
• Family Crisis Center-24 hour telephone and walk-in counseling. 715-343-7125 or 800-472-3377.
• Adoption Services- Children's Service Society 800-653-2779
• Child Care Resource and Referral Services 800-628-8534
• Energy Assistance Program- 715-344-5999
• Well Badger Resource Center
• 2023 Resource Guide

Call 211 or 800-922-5590 for Free and Confidential Non-Emergency Information and Referrals to Community Services.